Author Archives: obaxter
R. Whiteman Formula D Livery
It seems counter intuitive but simplicity is often the hardest style to capture. Rich Whiteman approached me to design his livery for his 2021 Formula D season. Simplicity was the aim as well as making all the sponsors happy. A logo was the starting point which would later be used with apparel, hero cards, and digital media. Many sponsors have very strict requirements for placement of their logos, but we were very lucky that all were taken with the render of the monochromatic look of the livery and agreed to have their colorways changed. All except one sponsor who joined the program late and forced a change of the final version. This sponsor was located in Japan presenting slight difficulty in communication due to the time difference and impending deadline. The result was a favorite of not only the fans but other competitors.
logos
Lone Star Drift…
I have been a hobbyist drifter for quite sometime. Being a designer car aesthetics are huge to me. In drifting, style is the first and foremost of importance. This is what drew me to drifting. But as the discipline spread to other countries, new interpretations have taken it away from its origins.
A group of guys in Texas created a series to get back to the roots of drifting called Texas Street Legal or TXSL. Aaron Losey the organizer contacted me for some designs. He wanted something fun, and not too serious since that is what the aim was for the series.
- It all started with a banner design for TXSL.
- Skyprint Media in California handled the printing.
- Then they were distributed to the participants.
- The reaction to the banners was great. A throw back design with a nod to the original drift series D1GP.
- Pleased with the first design, Aaron asked for a flyer design for the years biggest event in Texas, Lone Star Drift. Again he wanted a fun image to capture the spirit of the event.
- I also provided him with a second…
- …and 3rd option. He was very pleased and used all three as he could not pick only one.
- This lead to a design for a lone star drift banner and sticker set. This image was one of the first drafts. Aaron wanted a lot of color and hype.
- This is the image we settled on. Again when he saw it he knew it was exactly what he wanted.
- Sky Print again printed out the flyers and the reception by the participants of the series was warm.
- The door cards which display the drivers names and entry numbers mimicked the banners for a complete theme.
- Sky Print Media handling all the printing needs.
- Photos popped up all over social media.
- Next up were the stickers. We wnated to have something that was simple but showed Texas pride.
- This idea came to me after I had finished the final draft. I was sleeping and woke up in the middle of the night chuckling about the idea. The character is from The Simpsons, a very popular show that is the longest running series in history. The character is called The Rich Texan. He is extremely outlandish and always firing his pistols in public.
- Aaron loved the idea so much we made a shirt out of it.
- A more simple idea which became the main sticker.
- Another design paying respect to the main tire sponsor Kenda.
- Hats were also produced in conjunction with the shirts.
The series is in full swing and a great success. Each entrants vehicle is plastered with these colorful designs. Many wear the apparel and most importantly Aaron Losey was a satisfied customer, one of the best feelings a designer can have.
Routine Assistant
It is said, a good rule of thumb for cleaning your teeth is 2 minutes twice a day. However in today’s fast paced world every second is valuable. It is easy to trim time off mundane tasks and they add up. In the mornings the first thing most people reach for is their phone. It carries all the valuable information from the weather to the traffic report.
What if there was an item that you could listen to and watch while you groom yourself?
This is that item. A screen with Bose surround sound that gives you everything from the weather forecast to the stock report all while you brush your teeth.Overnight the tablet gathers information and condenses it to a two minute report catered to your preferences. It also charges your electronic toothbrush or water pick!
Pfizer 36x Syringe Carton
Pfizer, a very recognizable name in drug, needed a compact design to house 36 of it syringes to send to patients in their clinical trial. The solution was very simple but effective. Nesting the syringes in groups of four with low cost dividers and a compact carton proved to meet their high standards and is in use in their study.
Takeda Syringe Carton
Takeda is a leading Pharmaceutical company developing a new and innovative drug. Even the samples are worth an inordinate amount of money, so they were looking for a secure design that would be low cost but of course provide ease of access for patients as well as protection from crushing. Two options were given, one with foam and one with a clever folding SBS insert. Both were designed to fit into the same sized carton in order to provide a consolidated solution in case any changes were needed in the future. Takeda was very pleased with the design and manufacturing of the carton has proceeded and they will be used in the clinical trials phase of the drug development.
SEMA Accord
SEMA is a world class trade show for the automotive community. Ideas unveiled at SEMA set trends for years to come. In 2012 an Accord was picked by Michael Guice and his sponsors to be unveiled at SEMA 2013. But first there had to be a design. The theme was JGTC (Japanese Grand Touring Championship) with a wide, and low look coupled with an eye catching livery. The design phase normally takes about 6-8 weeks, but in the automotive industry everything is on a time crunch. In a short 3 weeks not only was styling and a full livery completed but also a custom wide body kit. Unfortunately the body kit would not be produced for the unveiling but the design proved to be ahead of its time as it took until SEMA 2014 for similar wide body kits to dominate the show. The result, in spite of the factory body, was very well received at SEMA and all the sponsors were left satisfied and proud to be part of the project.
Final render and graphic placement.
Cammo
Stillen FRS Contest
The FRS had a huge impact on the automotive market, especially the aftermarket. Ready to throw their hat in the ring, STILLEN created a contest to design front, side, and rear aero pieces for the FRS. This design was taken a step further and included a few bonus items. Not only was a body addressed but a spoiler as well as tail light/headlight “eyelids” to enhance the aggressive appearance even further. STILLEN is known for it’s subtle accents as apposed to loud and aggressive add-ons which is hard to accomplish. With a second place finish, and many compliments from STILLEN corporate employees, it is safe to say this design was successful.





































































































